Are you in network marketing?
Have you been seduced by the success stories of others in multi level marketing businesses that have fired their bosses and created time and financial freedom for themselves and their families?
Have you attended motivational, inspiring meetings that have convinced you that you can be one of these fortunate few, if only you believe in your success, visualize your amazing future, and follow the simple steps perfectly laid out for you by your company? You know, the same old ideas taught by practically all multi level marketing businesses…things like:
- Make a list of 100 people you know & identify the 10 you’d most like to have as business partners
- Contact these lucky few and let them in on the great opportunity you’ve found, that you know they’ll want to check out; slowly but surely making it through the entire list
- Bring your friends to opportunity meetings, involve them in conference calls, or have them speak directly with your upline
- Never give up on anybody, because the average person says no 8 times before actually jumping into multi level marketing businesses.
- Hold home parties and invite others to learn about your opportunity or products, then offer them some incredible deal they can’t refuse, in return for their agreement to invite their friends to their own home parties
- Strike up conversations with strangers, in which they end up telling you all their problems; giving you the chance to help by offering them the solution to their problems. Namely, the promise of success offered by multi level marketing businesses – and specifically your opportunity.
These are just some of the tactics I’ve tried in the past, leaving me with only a few inactive team members, a great deal of anxiety, and a feeling a total failure and uselessness. Even the most self confident people (which I never was to begin with…) can be left feeling totally defeated, friendless, and hopeless.
So, what was wrong with me? Was I too shy? Did people just not like me? Was I too pushy? Was I not pushy enough? Was I destined to failure in multi level marketing businesses? Did I have bad breath?
Left to its own devices the mind can create all kinds of nasty stories that can leave just about anybody running to the doctor for a very large bottle of Prozac!
After years of this kind of self abuse I finally realized that I was not the problem.
The problem was that the “old school” methods taught by all multi level businesses were effective only for a select few. These included people with tremendous social capital, those with large networks, and natural born salespeople – you know, the kind that can sell ice cubes to an Eskimo. Unfortunately for me, I didn’t fall into any of these categories!
Fast forward to the present. Gone are the days of pestering my family and friends, humiliating myself by having home parties that nobody attends, and constantly being on watch for opportunities to pitch others on the benefits of being involved with multi level marketing businesses. You just wouldn’t believe what a relief it is to go to my son’s baseball games with no intentions other than to enjoy myself! That feeling of needing to constantly be “on” is gone, which is one of the greatest gifts I’ve received since learning about attraction based marketing.
What is attraction based marketing? It’s the idea that lies at the center of a revolutionary new approach in multi level marketing businesses. It’s a proven strategy that’s helping average people to reach the pinnacle of success in their multi level marketing businesses. And it’s only being used by a very small handful of network marketers.
So, if it’s so great why aren’t all network marketers using attraction based marketing? Simple – they’re not being taught these techniques by their companies. For the most part, this strategy is a well kept secret; most network marketers have never even heard the term attraction based marketing!
Judging by the fact that you’re reading this post, my guess is that you’ve started to doubt the effectiveness of the old school network marketing techniques being promoted by multi level marketing businesses, and have decided to take charge of your future and find a better way.
You’re probably realizing the same things that I did;
- Your “warm market” is not full of people looking for what you have to offer
- There are millions if not billions of people who are searching for ways to make money with multi level marketing businesses
- The Internet is the key that can help you connect with these opportunity seekers.
When you’re able to get your information out in front of these people, you’ve accomplished the first step of the attraction based marketing process, and found the secret to building successful multi level marketing businesses – target marketing.
Unless you’re the salesperson who can sell snowballs to an Eskimo, target marketing is essential, for obvious reasons. But it isn’t going to bring you to the top of your company without the mandatory second step of attraction based marketing – providing value.
Multi level marketing businesses are, and always will be, relationship businesses. You’re not likely to have droves of strangers going online and signing up to partner with you in your opportunity, unless they get to know, like and trust you. And the best way to create this type of relationship is by offering value and the ability to help them achieve their personal goals.
How do you do that? You learn the system. Then you share your knowledge with others. The student becomes the teacher. It takes time, but it’s definitely not rocket science!
Once you’ve learned a system, put it into place, and begun to help others who are struggling to build successful multi level marketing businesses, you will have mastered the art of attraction based marketing. Others will look up to you as the leader you are, and will seek you out for assistance. Your success will be certain, and life as a network marketer will never be the same!
