How to Capture Opt In Leads on Facebook

Let’s face it, as marketers our most valuable asset is our list, so we need to take every possible opportunity to capture opt in leads. No doubt you have an opt in advertising campaign on your blog, but many haven’t yet begun to incorporate this strategy into their Facebook profiles.

The video above (youtube is in maintenance mode…check back on Tuesday) provides a visual demonstration of the steps I took to add this useful yet subtle “pitch” to my facebook page. In order to help you follow along I’ve added the steps below, along with the code that I’m using on my Facebook page to produce opt in leads.

Your code may look very different from mine, but the basic principles should be the same.

1. Resize your opt in box graphic to a maximum of 180 pixels & upload it to your blog
   
2. Copy the opt in leads capture code from your blog into the HTML Profile Box in Facebook
3. If the code contains a video, delete it (start at the tr tag and delete through the /tr tag)
4. If your code is set within a table, change the table width to 180
5. Edit the code that places the image in your opt in, to a width of 180
6. Change width in form code section to 180 (2 edits should be made here)
7. Replace image url with the url of the newly uploaded (resized) image
   
8. To decrease the size of the boxes in your form, change name widths to 150 & input widths to 110
9. Edit padding values – change last number to 0 (I also changed value preceding this to 20
10. Change form margin to 0

Viola…..you should now be able to capture opt in leads straight from your Facebook page!  Please let me know if this has been helpful to you and thank you for retweeting (just click on the green Tweet button)

Tagged as: Online Marketing Tips, opt in advertising, opt in leads, Social Media