kathyjodrey.com » Internet Marketing

Online Marketing Experts 5 Step Process That Never Fails

Kathy — Tue, 22 Jun 2010 23:51:23 +0000

Online marketing experts do not become experts by chance. They take focused action, act consistently, and follow a winning formula. The first two are entirely up to you, but I can help you with the formula.

When you follow this 5 step marketing process over and over (yes you could even say consistently…), you will become the master of your own destiny.

Step 1: Create Great Content

Kind of a no brainer, right? If you don’t know what to write about, consider any of these great ideas:

Book reviews
Product reviews
Tutorials and How To’s
Interviews with others in your niche
“Top” lists (top 10 things to blog about…)
Technical info
The latest and greatest (fill in the blank…)
Personal stories, reflections, views, etc.

Step 2: Ping It

When you ping your material, it sends a message out to the search engines that you have new content. This helps your site to get ranked quicker, which will bring you more traffic. There are several sites that will ping your material to multiple search engines, including:

Step 3: Social Bookmark It

Online marketing experts know the power of social bookmarking. It not only brings you greater visibility but also provides backlinks to your blog. And we all know that backlinks bring better search engine rankings.

You want your visitors to bookmark as much of your material as possible, so please do make it simple for them to do so. You can do this by adding plugins such as:

Sociable
Simple Facebook Share Button
Digg This Button

And my favorite, OnlyWire for WordPress. This is such a useful plugin that I have devoted an entire post to it.

Step 4: Submit To Multiple Directories

For each blog post that you produce, you should create an article and submit it to multiple directories. Make sure your article is not self promoting. You’ll want to provide nothing but value (or entertainment) in the content, and use the authors box to link back to your blog post. Many article directories allow you to include 2 links.

Some of the more popular article marketing directories include:

For more information on article marketing, check out my post.

Step 5: Build Links On An Ongoing Basis

Again, the more backlinks you have to your site the better. This includes internal links (often referred to as anchor tags) as well as external links. Along with backlinks posted in the authors box in your articles and those provided through social bookmarking sites, you can build backlinks through:

Social networking sites such as Twitter and Facebook
Press Releases
Reciprocal links with other bloggers in the same niche
Videos posted on sites such as YouTube

Follow these steps closely and consistently, and you will find your place among the online marketing experts.

If this has been of value to you, please let me know by posting a comment in the box below, and share with others by retweeting or social bookmarking. Thanks

Google Adwords Campaign Management – Former Google Employee Shares Adwords Advice

Kathy — Tue, 23 Mar 2010 04:24:51 +0000

Google Adwords Campaign Management Webinar Blows Us Away!

OMG, Jonathan Budd has totally over delivered in a major way tonight. In his usual giving fashion, JB just held a webinar for all past and present students who have sought his advice on Google Adwords campaign management through his PPC class.

Here, before our very eyes, Jonathan introduced us to Brittany Lynch, a former Google employee who shared some Adwords advice that even our internet marketing rock star friend had not heard. So, if it’s good enough for JB to drool over (and yes, I do believe he was drooling…), I am excited!

And you should be too, because I’m about to pay it forward and share some of the Google Adwords secrets that Ms. Lynch has so graciously imparted to us. Be ready to take your Google Adwords campaign management to an entirely new level! Enough with the small talk, and on with the show….

Google Adwords Advice – 10 Google Adwords Secrets

Create separate, highly targeted ad groups by focusing each ad group on only 1 keyword, and include that keyword in the headline, title tag, H1 tags, meta tags, and description line (search network)
Within each ad group, create 2 ads that use the same keyword (search network)
Use your keyword in your ad once and if possible, twice
It’s no great secret that Google loves to give readers what they are looking for, so it only makes sense that one of the best pieces of Adwords advice is to make sure your ad, landing page, and keyword are all relevant and will provide your visitors with the content they are looking for
Once your ad is written, use the Adwords keyword tool (just do a search for adwords keyword tool) to check to see if Google will view your landing page as relevant; simply place the url in the box provided and click to view the keywords that Google associates with your page
Ads should include a benefit to the visitor and a strong call to action
Create a keyword specific landing page for each ad, with SEO optimized meta tags on the landing page
Build backlinks to your landing page (we know that Google loves backlinks, so it only makes sense that this will help with Google Adwords campaign management…)
Include a privacy page, about us., contact us, sitemap, terms and conditions, and blog links at the bottom of your landing pages
Your goal in Google Adwords campaign management should be to achieve a 10 out of 10 quality score; this will result in a 30% discount on your Adwords campaign

Many thanks to Mr. Jonathan Budd for this tremendous share, and to Ms. Brittany Lynch for exposing these phenomenal Google Adwords secrets. I think we’ll be hearing much more from Britanny in the coming months. Be sure to check out her blog at http://brittanylynch.com, and to inquire about her new Gmail marketing ebook!

So, let’s get out there and rock our businesses with a new, fresh perspective on Google Adwords campaign management, and make JB proud!!!

This is priceless information, and your tweeps will love you for sharing! Be sure to click the green Retweet button, and share on your Facebook wall by clicking the blue Facebook share button…thanks!

Mind Map Software – 1 of the Greatest Tips for Organizing Business I Can Give You

Kathy — Tue, 16 Feb 2010 07:39:41 +0000

Mind Map software has helped me save precious time like nothing I’ve ever seen. It’s one of the greatest tips for organizing business that I’ve received, and I’m happy to be paying it forward to help you in your business as well.

Many thanks to fellow tribe member Eric Goldstein for leading me to this awesome mind mapper tool and sharing his expertise with mind mapping online. I hope you find this tip to be as valuable as I have. If so, be sure to pay it forward by clicking on the green Retweet button or sharing with others through the OnlyWire button on this page. Thanks!

ps – To easily access the mind map download, click here

Search Engine Ranking Improvement Series Part 3 – HTML Anchor Tag Tutorial

Kathy — Sun, 13 Dec 2009 21:23:47 +0000

Part 3 of my Search Engine Ranking Improvement Series is devoted to giving you an HTML anchor tag tutorial.

If you haven’t done so, you’ll want to be sure to check out my previous posts in this series:

An HTML anchor tag is simply a link that you place within your site to link to another page on your site or to a specific area on the same page. Anchor tags help with search engine optimization in several regards:

They enable search engine spiders to easily move throughout your site; the more anchor tags the better
They identify a common theme throughout your site; very important for search engine optimization
They help to improve keyword density

HTML Anchor Tag to A Different Page

These anchor tags are not only helpful for search engine ranking improvement, but also help your visitors to easily find information that will be useful to them. And, when they remain on your site longer and visit additional pages this also sends a very positive message to the search engines and will help increase your rankings.

Examples of using the HTML anchor tag feature can be found at the top of this post, where I’ve provided links to additional posts in my Search Engine Ranking Improvement series.

The code for anchor tags that point to a different page within your site is the same that you would use to link to a page outside of your site:

Name of Your Page

For best search engine optimization, be sure to use the keywords you’re ranking for within the link itself (this should have been done when you named the page you’re linking to), as well as in the text that the HTML anchor tag will display as the link, i.e., Name of Your Page.

HTML Anchor Tag to Text Within the Same Page

These anchor tags are used to direct your visitors to a specific section of the page they’re reading. Again, use your main keywords in the HTML anchor tag for maximum search engine ranking improvement.

These anchor tags require 2 separate lines of code, one that identifies the location that you want to bring your visitor to, and one that provides the text link. Examples can be found on this page, where I included an HTML anchor tag to bring you to each of the different subsections of this tutorial.

When you click on the text link that reads “specific area on the same page” your browser window will drop down to this section. As discussed above, I’ve utilized 2 sections of code to create this desired effect:

Create the HTML anchor tag

Anchor tags identify the section of your document that you want the browser window to jump to when your visitor clicks on the text link. In this example, I wanted my text link to bring readers to this section of the page. In order to do so, I created and named the tag “html anchor tag same”, and placed the appropriate code around the section header. My exact code looks like this:

HTML Anchor Tag to Text Within the Same Page
Create the text link

The text link contains the word or phrase that the reader will click on, and contains an HTML tag that identifies the anchor tag that the reader will be directed to when he or she clicks on the link. The code I used is:

specific area on the same page

In this example, you’ll notice that I’ve used my main keyword, HTML anchor tag, as the tag identifier – giving my page a little bit of extra help in terms of search engine ranking improvement. Once the anchor tag was set up, I simply added the # sign before the tag name that I assigned, to direct the text link to use the anchor tag.

And that, my friends, is one of the elements of proper search engine optimization. A little help here, a little help there – many different strategies that when woven together can create SEO magic.

Search Engine Ranking Improvement Series – Part 1: Keywords

Kathy — Mon, 16 Nov 2009 10:01:29 +0000

Welcome to my search engine ranking improvement series! Over the course of the next several weeks I’ll be sharing some of the best kept secrets known to the top Internet marketers on the planet.

If you’ve figured out that it is in giving that you will receive, then you’ll want to retweet this phenomenal information and share the wealth!

If you’re not quite that evolved yet don’t worry….stick with me and my tribe and sooner or later you’ll begin to prosper and actually find joy in helping “the competition” (and if you really stick around long enough you’ll learn that there really is no such thing as competition, the reality is that there’s more than enough for all of us…but that’s a lesson for another day)! In the meantime feel free to soak up the wealth of knowledge I’ll be giving away, and start putting it to good use.

Search engine ranking improvement always, always, I repeat always begins with good keyword research, so it’s only fitting that we start here. This may be elementary to some but if you’re in that boat, just think back to the blessed day that you learned there was actually a way to get improved search engine rankings, other than throwing up great content and hoping it would make it to a somewhat respectable place in the search engines.

Do you remember that feeling when the light bulb went on? I do, and from that day forward things got better. So if you already have a handle on getting search engine ranking improvement through keyword research and analysis feel free to skip this article and go check out another great post on my site. Just be sure to return later for some higher level training as I continue this search engine ranking improvement series.

If you’re new to this, be very sure that this information is pure gold. It’s all about keywords – what they mean to your business, how to find them, how to analyze them, and how to use them to create online content that will be seen by your target audience.

The Importance of Keywords

Keywords are the words and phrases that search engines use to help match their customers to the information they’re looking for. One of the best Google ranking tips is to find what people are looking for and give it to them. Plain and simple, that is the service that Google provides to the online world, and they are the very best at delivering – and they don’t want to be tricked.

There are a lot of methods being taught by those who think they can outsmart Google by playing tricks like loading their content with high quality keywords, whether or not they are relevant to the information being provided. This is not advisable; even if you do manage to fool the search engines you’ll be cheating the user.

Trust me when I tell you there are legitimate ways to both guarantee search engine ranking improvement and provide valuable content. After all, your online reputation is on the line here, right?

How to Find Profitable Keywords

Just what do I mean by profitable keywords? These are words or phrases that are in good demand while at the same time in low supply. Generally, keywords that have less than 10,000 searches per month can be good, provided that they have a reasonable number of searches. Personally I like to see at least 100 searches per month, but will in some cases use words or phrases with less.

A keyword phrase such as “work from home”, for example, is in very high demand but is not a good keyword for novice Internet marketers. Due to the intense competition of this phrase it would be extremely difficult to rank on the first page of Google.

What you basically want to do is look for the low hanging fruit. When you rank high in the search engines you won’t get massive amounts of traffic but you will get a steady stream of traffic that will help to build your business. Think about this, would you rather have an amazing keyword that’s on page 48 of Google, or a decent keyword on the front page?

So, how do you find these profitable keywords that will ensure search engine ranking improvement? There are many different tools available on the Internet. The three I recommend are

Google Analytics – free keyword search tool, great for those on a tight budget
Micro Niche Finder – available on Windows platform only – check out the video tutorial below
Market Samurai – more expensive than Micro Niche Finder, but available on the Mac platform

How to Use Profitable Keywords

Once you’ve found a few nice keywords that are relevant to the content you’re producing, you’ll want to use them for effective search engine ranking improvement. First, identify your most profitable keyword and use it in the title, the first paragraph, and sprinkled throughout your material. Other less profitable keywords can be used throughout the content as well.

How Often to Place Profitable Keywords in Content

Search engines look very favorably on submissions that contain between 1% – 3% keyword density. For every 100 words this will be from 1 – 3 targeted words. Be very careful, though, not to overdo keyword use just for search engine ranking improvement purposes. Your goal should always be to give your readers what they are looking for.

They Key To Successfully using this information is to consistently produce high quality work. One article or great blog post will not make you an Internet superstar, it takes time and effort, but is well worth the personal and professional satisfaction that you’ll get once you’ve created a true Internet presence.

I’d really love to hear whether or not this post has been of value to you and invite you to leave your comments below. And be sure to catch the whole Search Engine Ranking Improvement series by subscribing to this blog!

How the Internet is Changing the History of Network Marketing – And How You Can Profit in a Major Way

Kathy — Mon, 05 Oct 2009 23:56:40 +0000

The history of network marketing is changing as we speak, and the timing is perfect for you to cash in!

Would you like to change your future for the better? Can you picture yourself being one of the limited few people who will actually seize the opportunity to create the life you deserve? If so, you’ll want to read this article. Some of the subjects covered include:

The benefits of Joining a multi level marketing company
The history of network marketing
The important role that the Internet will play in rescuing disillusioned people from all walks of life.
Why this industry will thrive in upcoming years

Benefits of Joining a Multi Level Marketing Company

Financial Freedom
Imagine for a minute having no financial worries, being able to live your life based on what you want rather than what you can afford, having the ability to help your loved ones financially.

How does that feel? If you’re dedicated and willing to work, this dream can become reality when you join a multi level marketing company and devote your energy to creating success.

Time Freedom
We all know that money isn’t everything. Many have achieved financial success, only to find themselves slaves to their jobs. What if you could create wealth without sacrificing all of your time? What if you had total control over your schedule, working only when you chose to? Would you spend more of your precious hours with family and friends, traveling, volunteering? The possibilities are endless….

Leave a Legacy
When you join a multi level marketing company, it can be handed down to your successors. If you knew that you could leave a legacy that would provide for your children and their children, would you have less worries? If you were able to teach your loved ones how to profit in any economy, would the future hold more hope?

Equal Opportunity
Throughout the history of network marketing, every single person has had the same opportunity for advancement. No matter what your sex, race, religion, etc. – you will be afforded the same chance to achieve success as everyone else.

Low Start up Costs As opposed to traditional business ownership, the cost of entry into a network marketing business is extremely low. This makes the dream of being your own boss and owning a profitable business a possibility for virtually anybody.

In fact I know of a woman who was living in her car when she joined a multi level marketing company, and proceeded to become a top earner in her company! If ever there was hope for those suffering the pains of poverty to rise beyond their circumstances and thrive, this is it.

Low Cost of Doing Business
The typical business expenses, including payroll, accounting, website development, rent, customer support, etc. are non-existent. Depending on the business you choose when you’re looking for a multi level marketing company, you may not even be required to purchase any inventory.

Personal Growth
When’s the last time your boss encouraged and helped you to work toward personal fulfillment? Whether you want to or not, you will evolve into a better and happier person, with a much better sense of yourself and your world, in a multi level marketing company. If this isn’t appealing to you, network marketing probably won’t be a good fit.

Incredible Relationships
Joining a multi level marketing company can be in some ways (the good ones…) like joining a family. You’ll be welcomed in a way that you may never have experienced in your life. You’ll be provided with the most amazing leadership available. And you’ll make quality friends who are like minded and share common beliefs and goals.

The History of Network Marketing

1800s
The history of network marketing dates back to the 1800s. During this time it became common place for companies to use door to door sales people to distribute their goods.

1900s
In the early 1900s Alfred Fuller started Fuller Brush, a name that has become synonymous with the concept of relationship marketing.

Frank Stanley Beveridge, a former vice president of the Fuller Brush Company, co founded Stanley Home Products in an effort to help others return to financial stability after the Great Depression. The vision was to provide a means for average people to own businesses with a low cost investment. This simple yet effective business approach has stood the test of time. It changed the history of network marketing and has become one of the pillar principles of the industry.

A multi level marketing company named Mary Kay (perhaps you’ve heard of it?), as well as Tupperware, Jafra Cosmetics, and Home Interiors were all conceived as a direct result of the success of the concept developed by the Fuller Brush Company. The founders of each of these companies all began their network marketing training with Fuller Brush.

2000s
The history of network marketing has undergone incredible growth and changes during the twenty first century. Technological advancements have leveled the playing field, and opened the doors of opportunity to the 98% of network marketers who historically have been unable to “make it” in this industry.

The important role that the Internet will play in rescuing disillusioned people from all walks of life.

The Internet is Changing the History of Network Marketing

The history of network marketing is changing as we speak, and the future is very bright. Online marketing has made it possible for average people to achieve above average success in a multi level marketing company.

Traditionally, only a handful of network marketers (about 2%) have been able to achieve their goals of achieving financial freedom in the industry. The majority of these top earners have been blessed with either very large social networks, or the type of charisma that practically guarantees success. We all know people like this, everything they touch turns to gold.

Success Has Come to Only a Few Select People – Here’s Why:

The other 98% have struggled along, often making small strides. We’ve been taught to reach out to our family and friends, because it’s a well known fact that people are most likely to do business with others they know, like, and trust.

The problem with that is that for many of us, our family and friends are perfectly content trading their time for dollars. They are placated by the false sense of security they feel by having a regular paycheck, guaranteed vacation pay, and company paid insurance. They’re not looking for a change. And, whether they care to admit it or not, they’re scared to death to move out of their comfort zones to do something that could be truly remarkable.

Here lies the problem. Throughout the history of network marketing, relationships have been key. People don’t join businesses with others that they have no relationship with. Yet, many of our everyday relationships are with people who don’t necessarily share our vision, courage, or determination to create the lives we all want and deserve.

The story that plays out all too often goes something like this:

A person joins a multi level marketing company, encouraged and excited about the products, the company, and the opportunity.
He or she approaches family and friends with enthusiasm, sure that they’ll see the incredible potential and become business partners right away.
Rather than acceptance and appreciation, the network marketer is met with resistance, discouraging remarks from family and friends, and rejection.
Eventually, the initial excitement and belief turn to doubt, insecurity, and hopelessness. Fear takes over, and it seems as if it was all just a big mistake. Quitting seems like the best option.

This old way of doing business, which for many has led to disillusionment, is about to meet its match, thanks to the Internet.

How Can the Internet Help?

The last few years have brought about an entirely new form of relationship building, all as a result of social networking. Three of the top 10 websites in the world are social networking sites, including Facebook, Twitter, and YouTube.

What does this mean to the history of network marketing? Everything! Here’s why:

Do you think the Internet is impersonal? Think again! These sites are bringing like-minded people together in a way that has never before been possible.

Geographical location is no longer an issue. With a whole world full of potential friends, finding others with common goals and interests is only a click away. Relationships are formed easily and quickly. All parties may be coming from different places geographically, but they’re coming from the same place emotionally.

Advanced options within social media sites make it simple to locate others on the same wave length. Once a connection is established and a friendship is formed, the foundation has been laid to open the door to potential business relationships.

The key here is to be genuine, authentic, and to give of yourself. If you’re just looking to use people you will fail!

In addition to forming relationships through social media, blogging is an incredibly powerful way to connect with others who will look up to you as a leader, motivator, or mentor. This is, of course, assuming that you are a leader, motivator, or a mentor and are able to communicate this through the valuable content that you post for your readers.

Why this Industry will Thrive In Upcoming Years

Never before in the history of network marketing have so many factors converged:

We’ve lost faith in Corporate America and more and more of us are realizing that we are responsible for our own futures.
Retirement funds have suffered devastating losses, bringing many retirees and soon to be retirees to a point where they need to make extra income.
As unemployment rises, traditional full and part time jobs are almost impossible to find.
Society is waking up to the fact that time freedom is essential to happiness, and many are unwilling to devote 60 plus hours each week to work, at the expense of time with their family and friends.
The Internet has broken down many of the barriers that have hindered many throughout the history of network marketing.

Donald Trump and Robert Kiyosaki have joined forces to teach the general public that we need to be proactive about our financial futures. They advocate network marketing as the most effective way for average people to become millionaires. Do you think they might know a thing or two about creating wealth?

The timing is right, the tools are in place, and the future is bright. Now it’s up to you to seize the opportunity and take action.

How to Create a Killer Customized Opt In Box for your WordPress Blog – Mass Email List Series Part 3 of 3

Kathy — Tue, 08 Sep 2009 21:07:09 +0000

In this last post of the series you’ll learn how to create an attractive, eye-catching opt in box that will draw your visitors attention to your offer and bring you opt in email leads for your business. In addition to the video I’ve provided step by step instructions below.

Step One – Create an Image that will Draw Others to Your Offer and Help You Create a Mass Email List

If you want to capture as many opt in email leads as possible (and you do…), your image should be designed to attract visitors to your opt in box. If you look at my blog, it’s the image directly above the opt in box. Many outsource this important task (please visit my http://kathyjodrey.com/category/services/ Services page if you’re interested in outsourcing). If you’re good with graphics I invite you to download any of the background images on my services page to create your image.
Optimize your image and upload it to your blog

Step Two – Create Your Code using your GetResponse Autoresponder

In GetResponse, select the Contacts tab and click on Create Web Form.
Name your form, and click on the Inline Form radio button, then select Advanced Options.
Set your Confirmation URL to a “Thank You” page that you have developed on your blog. This will keep your opt in email leads on your website, even after they’ve submitted their information. Remember, not only do you want to build a mass email list, but you want your visitors to be entertained, enlightened, or educated. The longer they stick around, the more value you can give them!
If you’re using GetResponse, shorten the URL for your “Thank You” page in bitly or another program.
Deselect the “Powered by” logo, click on Next Step.
The next page will display the opt in box. It’s not very attractive and isn’t likely to help you create the mass email list that you desire…don’t worry. We’ll be taking care of that by replacing it with a custom designed box to help you attract as many opt in email leads as possible!
If an orange Submit button will work with your blog design I recommend that you change Web Form Template to Brown Box. Click Next Step.
The next page will display the code to place a form on your blog that will help you create a mass email list. Copy the Raw HTML Version into a Notepad document. You’re now done with GetResponse.

Step Three – Add a Text Widget to your WordPress blog

Log in to your WordPress blog and select Widgets.
Drag a Text widget into the top of your Sidebar box.
You can either add a title that will entice others to opt in to the mass email list you’re building, or leave it blank and add your title to the image you’ll upload.
Copy the code that GetResponse has generated for you to collect opt in email leads and click on Save.

Step Four – Add Your Customized Image to your Blog

Go into your Media Library, select the image you’ve uploaded, and click Edit. The File URL will display the HTML code for your image. Copy this code.
Open your text widget. Above the existing code, you’re going to add your image code. An example is

Step Five – Customize Your Opt in Box

The Subscribe box may scare away some possible opt in email leads – many associate the word subscribe with cost. If you want to remove the Subscribe box, locate the code in your widget (located near the top) that looks like
Subscribe
and remove it.
If you want to remove the contact counter, locate the code in your widget (located near the bottom) that looks like
0 contacts already!
and remove it. I recommend removing this. We all start with nothing, and a small number may deter some from providing their information and becoming opt in email leads.
If you want to change the background color, locate the background code in the initial command and change the #FFFFFF to the color you desire. You may also change the font color using the same method.

Congratulations, you’re on your way to creating a mass email list that will catapult your business to success!

If you don’t have an autoresponder, you need one. I recommend and use GetResponse.

I realize that we all have different skill sets, and some of you may prefer to outsource this task. Whether you would like help with one aspect of this process or the entire service completed for you please visit my http://kathyjodrey.com/category/services/ Blog Services page. I’d love to help!

How to Create Incredible Success Using Automatic Responder Email Marketing – Part 2 of 3, Mass Email List Series

Kathy — Mon, 31 Aug 2009 19:23:22 +0000

If you’re not using automatic responder email marketing in your business, you’re missing the boat.

I guarantee that an autoresponder will change the way you do business forever. Here’s why.

Not only does automatic responder email software enable you to build a profitable mass email list, but it helps you to develop relationships and build trust with potential customers and business partners, all on autopilot. Here’s how it works:

You create some kind of offer for your website visitors, in exchange for their contact information. This may include things such as a free training series, a free report that would be of interest to your target market, a free subscription to your newsletter, etc. Notice the word Free!
You develop an automatic responder email marketing campaign. This is a series of emails that will be sent to your mass email list, each on a scheduled campaign day. Many campaigns are set to send the first email immediately, then one each day for several days. As time passes, emails are sent out less frequently but consistently.
Using your automatic responder email software, you create an opt in box that will be placed on your website. You can custom design this form to collect any type of information you want. Typically the visitor is required to enter their name and email address, at the very least. It’s important to note that visitors are more likely to opt in to your automatic responder email marketing campaign when they’re required to enter a minimal amount of information. The more information you request, the lower your conversion rates (the number of people who “opt in”) will be.
Email auto responders feature software that generates code for your opt in box. You simply copy this code into your webpage.
Depending on the type of automatic responder email marketing campaign you’re building, you may wish to send your visitors to a specific page (such as a thank you page) after they opt in. This can be customized.
If you’ve carefully created your free offer to be attractive to your target market, your website visitors will want to get what you’re giving away. They’ll enter their contact information into the opt in box that you’ve placed on your site, essentially giving you permission to add their information to your mass email list.
At this point the automatic responder email software will begin to work its magic. Your visitor will receive an instant email (assuming you’ve set up your campaign to send one) with valuable information, or will be automatically directed to a page that you’ve designated to receive the free information they requested.
Now that your visitor has been added to your mass email list you can legally and ethically continue to send them messages through your automatic responder email marketing system. Each message they receive through your campaign will offer them the choice to opt out of your mass email list. Those who choose to opt out will be automatically removed from the mailing list, and will not receive future scheduled emails.

Automatic responder email software products allow you to create unlimited numbers of unique campaigns, making it simple to target very specific markets and track the results you get from various groups of mailings.

Just imagine the possibilities for your business! Over time you can brand yourself as an expert in your field, someone your visitors will look up to and trust. As you continue to provide value through your automatic responder email marketing campaign, those on your mass email list will become loyal fans. And loyal fans become loyal customers!

Looking for a high quality automatic responder email software program? A very effective and affordable autoresponder I highly recommend is GetResponse. Seize the moment and get it out now, and begin to boost your sales!

In Part 3 of my Mass Email List series I’ll be showing you how to create a killer opt in box, customized and “pimped out” to grab your visitors attention and position yourself as a true leader. Stay tuned8-O

5 FREE Things You Can do This Week to Build Online Business

Kathy — Mon, 24 Aug 2009 20:16:56 +0000

Would you like to build online business for free? Are you wondering how to start a business online? Well, you’re in the right place!

Starting your own online business can be fun, rewarding, and profitable. It will take time, but you’ll be happy to know that it doesn’t take a large financial investment.

In fact, you can begin to build online business for free, starting today! Below are 5 strategies that you can begin to implement right away!

Create a Twitter Account
As with any business, running an online business is best accomplished once you’ve established a large social network. Today’s savvy marketers are using the Internet to do so, and Twitter is definitely the place to be to build online business!

Once used primarily as a means to communicate quickly with friends and family, this social media giant has grown in popularity as a free marketing tool. As a result of the masses of people joining Twitter for help in running an online business, the site grew by 1,382% between Feb 2008 and Feb 2009.

Twitter offers great tutorials and a free sign up link at http://help.twitter.com/portal

Once you’re set up and using Twitter, the best way to build online business contacts is to target and follow about 100 people each day. You’ll want to connect with others who may be interested in your business; if you’re in the health and wellness field connect with others who are health conscious.

As you begin to follow others, a large majority of them will follow you back. Those who do not follow you can be deleted from your follow list. This is how you create a large following.

Having a large following, however, won’t help you build online business unless you can create relationships with your followers. For some great tips on doing so, check out my post at http://kathyjodrey.com/what-is-twitter-spam/
Get on Facebook
Like Twitter, Facebook is a viral and free social media site that can be very effective in helping you build online business. Despite the fact that Facebook has been around for many years it is still gaining in popularity, with a 228% growth rate between Feb 2008 and Feb 2009.

Unlike Twitter, which limits the number of characters you can “tweet” to 140, Facebook allows you the opportunity to carry out full conversations.

Many social media marketers use both Twitter and Facebook to meet others and develop relationships, which is what I recommend that you do as well. Be sure to follow the same rules of etiquette on Facebook as you do on Twitter, and you’ll find that over time you’ll have a large list of potential customers and business partners.

As with Twitter, your best approach is to add 100 followers each day. One important step that is missed by the majority of users is to include a personal message when you follow another user. Yes it is more time consuming but also offers a much more personal approach, which is the idea!
Article Marketing
Article marketing can help to brand you and set you apart as a true expert in your field. It’s free, can be done in a short amount of time, and can draw unlimited numbers of visitors to your website to help you build online business.

Articles are meant to be helpful, inspirational, or entertaining to the reader, and are not to be used to promote yourself or your company directly. But authors who are running an online business are able to advertise themselves or their businesses in the Authors box.

As you begin to have articles posted you’ll find that when you give great content, your readers will click on your links, helping you to build online business.

Before you begin to use article marketing you’ll want to get more detailed information on my blog post at http://kathyjodrey.com/free-network-marketing-lead-generation-tip1/
Tap Into Free Training to Build Online Business
Running an online business requires a mastery of many different Internet strategies. There’s a lot of free information on the Internet that can help you learn. It can be overwhelming and confusing, which is why I recommend that you choose one mentor rather than jumping from one to another.

When I was beginning to build online business I was signing up for everything I saw online. As a result my inbox was being flooded on a daily basis with so much information that I got stuck in information overload!

The dust finally cleared when I found Jonathan Budd. His free trainings go far above and beyond all of the “fluff” I had received, and I was able to make some sense of it all.

I found Jonathan’s free training videos to be so incredible that I am now offering them to my blog visitors. If you haven’t already received the trainings be sure to fill in the form on the right side of this page, to have the series emailed to you!

Create a WordPress Blog
Let’s face it, in order to successfully build business online you need to separate yourself from the masses. You need to brand yourself, to let others get to know, like and trust you.Millions of people are driving online traffic to their company websites, which are all identical. What you need is an edge, something that sets you apart and positions you as an expert in your field.

Enter the blog. This is the most effective tool you will ever have to effectively build business online. Your Twitter and Facebook friends, and those who read your articles, will want to learn more about you. When you direct them to your personalized blog, rather than a cookie cutter company replicated website, you establish yourself as a true leader. And people follow leaders!

You’ll want to setup your blog with http://www.wordpress.org. Not only does this site offer free blogs, but it’s the only blog site that offers you full ownership. What that means to you is that your site will never be at the mercy of a company that could at any time “pull the plug” on your business.

Running an online business should be seen as a marathon, not a sprint to the finish line. It takes time and for most, a learning curve. My advice is to “eat the elephant one bite at a time”. If you use this philosophy to build business online, commit yourself to taking action, and do everything possible to learn the principles of online marketing, your business will flourish!

How To Create a Direct Marketing Email List that will Pay You For the Rest of Time – Mass Email List Series Part 1 of 3

Kathy — Fri, 14 Aug 2009 00:31:03 +0000

A direct marketing email list is by far the most valuable asset you will ever have.

In fact, if you’re marketing products or services online and haven’t incorporated marketing email lists into your business, you’re missing out on an unimaginable amount of business. Is this you?

Don’t worry…I’m here to help you learn how you can create a direct marketing email list, and use this Free tool to promote your products or services to a large group of highly targeted consumers for the rest of time.

Marketing by email is free, it’s easy, and it can be accomplished in a matter of minutes. It can also get you into a lot of trouble and leave you with a very bad reputation, if not done properly. When sending bulk email, online marketing “professionals” often cross a line that is unwelcome and usually rejected. We’re all aware of anti-spam laws that protect consumers from being placed on marketing email lists without their consent. These laws may make marketing by email more difficult, but in reality they will work in your favor.

Once you know how to effectively create a direct marketing email list of your own, you can begin marketing by email, setting yourself apart from other entrepreneurs who don’t understand the proper strategies.

Before developing a campaign to send bulk email, online marketing professionals first need to realize that this method is only legal and profitable if they have a direct marketing email list of people who have “opted in”. This term refers to those who have voluntarily supplied their contact information, usually a name and email address, to the person building the list.

This is often referred to as “permission marketing”, because in essence customers are giving marketers their permission to add their contact information to the marketing email lists, with an understanding that they may receive correspondence in the future as a result.

So, how do you convince people to give you their information, so you can add it to your direct marketing email list? It’s all about value! In order for consumers to give up their valuable information, you have to offer them something of tremendous value in exchange.

How do you figure out what to offer? Just follow this simple process:

Determine who you want to attract (your target market)
Brainstorm ideas for products, services, or information you have, that they would like to have.
Give your offering away for free, in exchange for the information you wish to get from them.

If your offer is good, they won’t want to pass it up. Once they provide their contact information in your “opt in” box, you will be at liberty to add it to your direct marketing email list.

This whole process makes marketing by email a very profitable activity for several reasons;

The contacts on your direct marketing email list have already received something of value from you for free.
When they receive future emails from you, they’re less likely to delete them before reading, because they know and trust you.
If you’ve created separate marketing email lists depending on your contacts’ interests, your efforts at marketing by email can be highly targeted
The rule of reciprocity, one of the laws of human nature, dictates that those who have received something from you will be more likely to give something to you. In this case, their business.

Always remember that it is in giving that we receive. Provide fantastic value, help others, and give. As a result, your direct marketing email list, and your business, will grow exponentially!

If you’re not using an autoresponder, I highly recommend GetResponse. It’s very user friendly, inexpensive, and effective.

Stay tuned for parts 2 and 3 of this valuable email training series, where I’ll show you how to use an autoresponder to create success, and how to customize your opt in box. If you haven’t subscribed to my blog, be sure to do so now, and you’ll be notified as soon as these posts are available