In this last post of the series you’ll learn how to create an attractive, eye-catching opt in box that will draw your visitors attention to your offer and bring you opt in email leads for your business. In addition to the video I’ve provided step by step instructions below.
Step One – Create an Image that will Draw Others to Your Offer and Help You Create a Mass Email List
- If you want to capture as many opt in email leads as possible (and you do…), your image should be designed to attract visitors to your opt in box. If you look at my blog, it’s the image directly above the opt in box. Many outsource this important task (please visit my http://kathyjodrey.com/category/services/ Services page if you’re interested in outsourcing). If you’re good with graphics I invite you to download any of the background images on my services page to create your image.
- Optimize your image and upload it to your blog
Step Two – Create Your Code using your GetResponse Autoresponder
- In GetResponse, select the Contacts tab and click on Create Web Form.
- Name your form, and click on the Inline Form radio button, then select Advanced Options.
- Set your Confirmation URL to a “Thank You” page that you have developed on your blog. This will keep your opt in email leads on your website, even after they’ve submitted their information. Remember, not only do you want to build a mass email list, but you want your visitors to be entertained, enlightened, or educated. The longer they stick around, the more value you can give them!
- If you’re using GetResponse, shorten the URL for your “Thank You” page in bitly or another program.
- Deselect the “Powered by” logo, click on Next Step.
- The next page will display the opt in box. It’s not very attractive and isn’t likely to help you create the mass email list that you desire…don’t worry. We’ll be taking care of that by replacing it with a custom designed box to help you attract as many opt in email leads as possible!
- If an orange Submit button will work with your blog design I recommend that you change Web Form Template to Brown Box. Click Next Step.
- The next page will display the code to place a form on your blog that will help you create a mass email list. Copy the Raw HTML Version into a Notepad document. You’re now done with GetResponse.
Step Three – Add a Text Widget to your WordPress blog
- Log in to your WordPress blog and select Widgets.
- Drag a Text widget into the top of your Sidebar box.
- You can either add a title that will entice others to opt in to the mass email list you’re building, or leave it blank and add your title to the image you’ll upload.
- Copy the code that GetResponse has generated for you to collect opt in email leads and click on Save.
Step Four – Add Your Customized Image to your Blog
- Go into your Media Library, select the image you’ve uploaded, and click Edit. The File URL will display the HTML code for your image. Copy this code.
- Open your text widget. Above the existing code, you’re going to add your image code. An example is <div align=”center”><img src=”PLACE THE IMAGE CODE HERE” width=”ENTER THE WIDTH OF THE IMAGE”/>
Step Five – Customize Your Opt in Box
- The Subscribe box may scare away some possible opt in email leads – many associate the word subscribe with cost. If you want to remove the Subscribe box, locate the code in your widget (located near the top) that looks like <div id=”webform_title” style=”padding: 7px 20px 7px 20px; font-size: 21px; color: #ffffff; background-color: #888888; border: 1px solid #888888;”>Subscribe</div> and remove it.
- If you want to remove the contact counter, locate the code in your widget (located near the bottom) that looks like <div style=”margin-top: 10px;”><strong>0</strong> contacts already!</div></div></div> and remove it. I recommend removing this. We all start with nothing, and a small number may deter some from providing their information and becoming opt in email leads.
- If you want to change the background color, locate the background code in the initial command and change the #FFFFFF to the color you desire. You may also change the font color using the same method.
Congratulations, you’re on your way to creating a mass email list that will catapult your business to success!
If you don’t have an autoresponder, you need one. I recommend and use GetResponse.
I realize that we all have different skill sets, and some of you may prefer to outsource this task. Whether you would like help with one aspect of this process or the entire service completed for you please visit my http://kathyjodrey.com/category/services/ Blog Services page. I’d love to help!