Google Adwords Campaign Management – Former Google Employee Shares Adwords Advice

Google Adwords Campaign Management Webinar Blows Us Away!

OMG, Jonathan Budd has totally over delivered in a major way tonight. In his usual giving fashion, JB just held a webinar for all past and present students who have sought his advice on Google Adwords campaign management through his PPC class.

Here, before our very eyes, Jonathan introduced us to Brittany Lynch, a former Google employee who shared some Adwords advice that even our internet marketing rock star friend had not heard. So, if it’s good enough for JB to drool over (and yes, I do believe he was drooling…), I am excited!

And you should be too, because I’m about to pay it forward and share some of the Google Adwords secrets that Ms. Lynch has so graciously imparted to us. Be ready to take your Google Adwords campaign management to an entirely new level! Enough with the small talk, and on with the show….

Google Adwords Advice – 10 Google Adwords Secrets

1. Create separate, highly targeted ad groups by focusing each ad group on only 1 keyword, and include that keyword in the headline, title tag, H1 tags, meta tags, and description line (search network)
2. Within each ad group, create 2 ads that use the same keyword (search network)
3. Use your keyword in your ad once and if possible, twice
4. It’s no great secret that Google loves to give readers what they are looking for, so it only makes sense that one of the best pieces of Adwords advice is to make sure your ad, landing page, and keyword are all relevant and will provide your visitors with the content they are looking for
5. Once your ad is written, use the Adwords keyword tool (just do a search for adwords keyword tool) to check to see if Google will view your landing page as relevant; simply place the url in the box provided and click to view the keywords that Google associates with your page
6. Ads should include a benefit to the visitor and a strong call to action
7. Create a keyword specific landing page for each ad, with SEO optimized meta tags on the landing page
8. Build backlinks to your landing page (we know that Google loves backlinks, so it only makes sense that this will help with Google Adwords campaign management…)
9. Include a privacy page, about us., contact us, sitemap, terms and conditions, and blog links at the bottom of your landing pages
10. Your goal in Google Adwords campaign management should be to achieve a 10 out of 10 quality score; this will result in a 30% discount on your Adwords campaign

Many thanks to Mr. Jonathan Budd for this tremendous share, and to Ms. Brittany Lynch for exposing these phenomenal Google Adwords secrets. I think we’ll be hearing much more from Britanny in the coming months. Be sure to check out her blog at http://brittanylynch.com, and to inquire about her new Gmail marketing ebook!

So, let’s get out there and rock our businesses with a new, fresh perspective on Google Adwords campaign management, and make JB proud!!!

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