As the social media site Twitter reaches unprecedented popularity, it’s become commonplace to see Twitter spam everywhere.
What is Twitter Spam? Simple….it’s uninvited and unwanted solicitation used by online marketers who don’t have a clue how to run their businesses.
I’m there almost every day, and I can vouch for the fact that spam on Twitter is widespread! To illustrate this point I just went over to my Twitter account and found this great example on the very first page: “In this business you can make so much money it’s unbelievable all you have to do is try!” – followed by a website ink which I don’t care to repeat…..
Countless marketers are choosing to spam followers on Twitter. It may bring them some quick revenues but it makes for very bad business practice, and can result in being banned from the site.
If you’re new to internet marketing you should know that Twitter is one of the ultimate resources for developing a successful business. Not only is it a free method that can drive traffic to your website on autopilot, but it’s an incredible tool for connecting with potential customers and business partners.
And, it’s viral. Others can retweet your information to their own followers with the click of a mouse, giving you enormous exposure potential!
But there’s a right and a wrong way to use it and trust me, posting spam on Twitter is the latter of the two! So, how can you use this incredible resource to build your business?
You want to be a respected business person who attracts others through offering value and assistance. And yes, you can use Twitter to accomplish that goal. The secret? It’s all about building relationships and giving to others.
Once people get to know and like you, they’ll want to learn more about you. It’s at that point that they’ll take the time to check out your profile page and very possibly the links that you’ve displayed on your page. Others may become beloved friends that you’ll develop a close relationship with over time.
Some of the ways to develop relationships with fellow tweeters include:
- Post inspirational or humorous quotes
- Send out links to videos that others may enjoy
- Retweet great content that others have provided
- Provide free, valuable information
- Compliment others, but only if you mean what you’re saying
- Give reviews on books, movies, etc.
- Use the 90/10 rule – provide 90% valuable content and 10% (discreet) promotion
If you’re thinking, “it sounds like every other kind of relationship”, then you get it. Congratulations, you’re on your way to dominating the Twitter scene!
OK, so now you clearly know to never post spam on Twitter, and you have some ideas about creating valuable content. Keeping these basics in mind you’re ready to learn some of the ins and outs of Twitter marketing!
{ 3 comments… read them below or add one }
Great article Kathy!
Keep up the good work.
Dave and Dawn
I learned about this website from from Katie’s webinar. Yes I do not like Twitter spam. On the other hand a guy had a link to get a free book on herbs and I got it. Although I do not remember who put up that link. Twitter has more more potential than any other social network.
Also Twitter started out so people could tell what they are doing. It has gone beyond that now. It is now friendly toward businesses. Even President Obama and Google are using it. Here is their instructions for businesses new to Twitter: http://business.twitter.com/twitter101 in case people do not know about it.
Hi Kathy!
This is a wonderful article and it should be required reading before anyone joins Twitter! I love Twitter, but I HATE the spammers! I am going to SPAM Twitter with this link!
Mentor Mama
Nancy Burke Barr´s last blog ..SCAMS MLM: Why Cosmetic Consultants Fail, Even in a Top 10 Company!
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